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Sector Guide

FMCG (Consumer Goods)

Fast-moving consumer goods companies manufacture and market everyday products — food, beverage, personal care, and household goods. Firms like Unilever, P&G, Nestlé, and Diageo compete for shelf space, brand loyalty, and digital shelf presence.

Current Trends

Inflation-driven premiumisation vs value shiftDirect-to-consumer digital channelsSustainability and circular packagingHealth and wellness product reformulationPrivate label competition from Aldi/LidlSupply chain resilience and nearshoringAI-driven demand forecasting

Graduate Roles

Brand Manager TraineeSales GraduateSupply Chain AnalystMarketing ExecutiveCategory Management AnalystFinance Analyst

Technical Areas

  • Brand P&L management
  • Category management and shopper insight
  • Sales and trade marketing
  • Supply chain and S&OP
  • Consumer research methodologies
  • Pricing and promotional mechanics

Relevant Certifications

CIM (Chartered Institute of Marketing) CertificateGoogle Analytics / Data StudioKantar / Nielsen FMCG analytics toolsCIPS (Chartered Institute of Procurement & Supply)Project management (APM/PRINCE2)Excel and Power BI for commercial analysis

Sector-Specific Interview Questions

1

Pick a product on our shelves — how would you grow its market share?

2

What's the difference between brand equity and brand value?

3

How would you approach launching a new product in an existing category?

4

What consumer trend do you think will most impact FMCG in the next 5 years?

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